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Global Ready China - Retail

A Specialization Course on how to offer Chinese Travelers a great Experience while shopping in your Store

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This course is the Global Ready Education - China Retail specialization course, and gives you insights into how to understand the needs of the Chinese traveler coming to your retail store. It will provide you with important background information on the Chinese traveler and helps you anticipate and deliver on their expectations.

The course will help you in understanding the expectations of the Chinese traveler while shopping. You will be given key hints for making the Chinese traveler feel welcome in your store, and learn the Shopping habits of the Chinese traveler as well as tips to make your stores more Chinese friendly.

We recommend you complete our Foundation Course in Chinese Culture before taking this course.

For more information about this or our other Global Ready China online courses, please consult our website or contact us.


Your Instructor


Global Ready Team
Global Ready Team

Jason Pacheco

Jason is a veteran of the travel and tourism industry with over 25 years of experience, and is the president of BMG and Global Ready Education.

Daniel Crain

Spanning a career of over 25 years in hospitality and non-profits, Daniel heads the Global Ready Education team as part of BMG Marketing Group.

Stefan Reindl

Stefan (from Austria, EU) has been living, studying and working in China since 2010 and heads the Global Ready Education and BMG China offices.

To learn more, visit our team site.


Class Curriculum


  China's Economy
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  Chinese Shopper Segmentation
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  Decision Making & Favorite Items
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  Chinese Consumer Characteristics
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  Belief System
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  Attracting Chinese Shoppers
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  Recap & Tips
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Frequently Asked Questions


When does the course start?
The course starts anytime - as soon as you enroll. Once enrolled, you get started right away.
How long do I have access to the course?
After enrolling, you have access to this course for 3 months - across any and all devices you own.
What about groups of learners?
Our courses are often booked by businesses to train their entire staff. To contact us about group access, see below.

Group Access - Train Your Team

To make this course available to a group of learners (such as members of a destination management organization, hotel group, airport staff, ...) please contact us for a custom offer.

This course can also be customized to fit your branding and messaging.

Request Custom Group Access Offer

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