This course introduces you to the Chinese online environment, the world of social media, and the importance of mobile for the Chinese market. Understand the enormous potential of the internet for marketing to Chinese travelers, and learn about key tools and platforms and how to best utilize them for your online strategy.
Jason is a veteran of the travel and tourism industry with over 25 years of experience, and is the president of BMG and Global Ready Education.
Spanning a career of over 25 years in hospitality and non-profits, Daniel heads the Global Ready Education team as part of BMG Marketing Group.
Stefan (from Austria, EU) has been living, studying and working in China since 2010 and heads the Global Ready Education and BMG China offices.
To learn more, visit our team site.
To make this course available to a group of learners (such as members of a destination management organization, hotel group, airport staff, ...) please contact us for a custom offer.
This course can also be customized to fit your branding and messaging.