This course is the Global Ready Education - China foundation course, and it will provide you with a solid understanding of China, Chinese culture, and Chinese travelers. This foundation will allow you to better put your specialization course's take-aways into context, and to apply what you have learned in your own working environment.
Developed by industry experts both in the US and China, this course provides a solid foundation for your understanding of the China's fascinating culture, and of how unique aspects of this culture determine Chinese travelers' expectations, behavior, and decisions while traveling your destination.
Jason is a veteran of the travel and tourism industry with over 25 years of experience, and is the president of BMG and Global Ready Education.
Spanning a career of over 25 years in hospitality and non-profits, Daniel heads the Global Ready Education team as part of BMG Marketing Group.
Stefan (from Austria, EU) has been living, studying and working in China since 2010 and heads the Global Ready Education and BMG China offices.
To learn more, visit our team site.
To make this course available to a group of learners (such as members of a destination management organization, hotel group, airport staff, ...) please contact us for a custom offer.
This course can also be customized to fit your branding and messaging.